Training: SEO performance and marketing automation

Level : Intensive (INT02EN)

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Short description

This course is designed for marketing managers, website managers, community managers and digital project managers, offering comprehensive expertise in SEO optimisation and marketing automation. Participants will discover strategies for improving website positioning, optimising presence on social networks, and managing newsletter campaigns in conjunction with a CRM database.

The programme includes an introduction to advanced SEO techniques, in-depth sessions on managing social networks with Meta tools, practical workshops for creating and optimising newsletters, and a discussion on analysing marketing performance. This interactive training course equips professionals to optimise their marketing strategy and improve their online visibility.

Trainer(s)​

  • Senior consultant specialising in web marketing and automation

Duration

  • 1 to 5 days

Rate

  • A quotation will be provided once the requirements have been analysed.

Program

SEO optimisation and website positioning (2 hours)

  • Advanced SEO techniques
  • Analysis of current performance
  • Strategies for improving search engine rankings
  • Use of SEO tools

 

Social Networking and Meta Tool Training (2 hours)

  • Content strategies for social networks
  • Use of Meta tools
  • Managing advertising on social networks
  • Analysis and measurement of engagement

 

Managing and sending newsletters linked to the CRM database (2 hours)

  • CRM integration for email marketing campaigns
  • Creation and optimisation of newsletters
  • Segmentation of customer databases
  • Analysis of email campaign performance

Objectives of this course

This course is designed to teach participants how to optimise the SEO performance of their website and automate marketing approaches to improve online visibility and customer engagement.

Requirements

  • Basic knowledge of marketing tools
  • Familiarity with basic SEO, web and social networking concepts

Target audience

01. Marketing managers

02. Website managers

03. Community managers

04. Digital project managers

Why take this course?

Taking part in this course will enable professionals involved in digital marketing, website management and social network communication to enhance their skills in SEO optimisation and marketing automation. By following this course, participants will be able to improve the visibility and positioning of their website, increase engagement on social networks, and effectively manage newsletter campaigns in conjunction with a CRM database. They will also learn how to analyse marketing performance and adopt best practice to maximise campaign effectiveness. This helps them not only to improve their individual performance but also to make a significant contribution to their company’s competitiveness and profitability.

Teaching Method

Our teaching method is designed to optimise learning and participant engagement by integrating a variety of interactive and practical techniques:

  • Sessions begin with interactive presentations where key KPI concepts are explained in detail. Using advanced multimedia technologies, these presentations encourage the active participation of learners.
  • In order to put theory into practice, we incorporate real-life case studies and concrete examples from a variety of industry sectors. This allows participants to see how KPIs are applied in real-life situations, enhancing their ability to link theory to practice.
  • A significant part of the course is dedicated to practical exercises where participants apply the KPI calculation formulas to real or simulated data sets.
  • To promote collective understanding and encourage the exchange of perspectives, group discussion sessions are organised. These discussions allow participants to share their experiences, offer personal insights and collaborate on complex problems, enriching the learning experience for all.

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